Agulla & Baccetti, Vegas Olmos Ponce, DDB Argentina, Y&R Latin America, and La Comunidad, just to name a few, are amongst the advertising agencies that welcomed Gustavo Lauría as he started his professional career. Today he is the proud the managing partner and creative head of The Vidal Partnership. He has been at the helm of a wide range of regional projects for brands such as Sony, Dell, KFC, Texaco, MTV, Kraft, Citibank, Subway, Best Buy, Rolling Stone, Disney, and Amnesty International.Recently, he joined the jury board of FIAP, and spoke with PRODU to discuss about this. “Its a double honor, as it is the second time Im a juror in the TV category. Besides using my judgment to send a message about those ideas that represent the best of advertising in our language, you get to learn a lot and draw lots of inspiration from it,” he added. It is no coincidence that so many experts are convinced that the Hispanic market in America can rely on many creative talents. Lauría shares that belief, as he considers that Hispanic industry had never been at such a high level as at this very moment. Notwithstanding, he added that new pieces are still needed to become more and more popular. He spokesman stressed that the Total market is a golden opportunity to push the limits and prove that one strategic, creative idea always reaches the user. “The ideas that rely on good human insight are always going to be successful, no matter who they talk to or the language in which they do,” he summed up.
